Many of us enjoy the convenience of the subscription industry - razors, personal care, office supplies, you name it - just about everything can be delivered to our homes and offices automatically. According to Gartner, "By 2023, 75% of organizations selling direct to consumers will offer subscription services.” There's no need to remember to reorder, just find the products you love, subscribe, and have them magically show up on your doorstep every week, month, etc.
Of course, the subscription novelty wears off quickly, and soon, consumers begin to expect that level of service everywhere they buy. Once upon a time, having a color television was a novelty, as was the remote control, then buying online and, these days, a talking personal assistant in your kitchen.
So, how does that new set of customer expectations affect eCommerce platforms? The ability to sell different product types requires a unique feature set that impacts all aspects of the platform. Product setup, configuration, merchandising, fulfillment, and reporting require unique configuration specific to enabling subscriptions. Sound daunting? Well don't worry, we have the information you need to right here in our guide to Subscription Commerce.