Many of us enjoy the convenience of the subscription industry - razors, personal care, office supplies, you name it - just about everything can be delivered to our homes and offices automatically. According to Gartner, "By 2023, 75% of organizations selling direct to consumers will offer subscription services.” There's no need to remember to reorder, just find the products you love, subscribe, and have them magically show up on your doorstep every week, month, etc.
Of course, the subscription novelty wears off quickly, and soon, consumers begin to expect that level of service everywhere they buy. Once upon a time, having a color television was a novelty, as was the remote control, then buying online and, these days, a talking personal assistant in your kitchen.
So, how does that new set of customer expectations affect eCommerce platforms? The ability to sell different product types requires a unique feature set that impacts all aspects of the platform. Product setup, configuration, merchandising, fulfillment, and reporting require unique configuration specific to enabling subscriptions. Sound daunting? Well don't worry, we have the information you need to right here in our guide to Subscription Commerce.
Before making a business decision to add subscriptions to your product mix, you'll need to determine if your eCommerce platform can support it. Starting a subscription business requires additional considerations aside from what you would normally look for with traditional eCommerce products.
If you’re looking to get started with an eCommerce subscription business on top of your regular eCommerce business model, there are some important prerequisites for getting up and running smoothly. We've put together a checklist to help you run through the features of your platform to determine if it's a good fit for your new subscription commerce business.
You’ve invested marketing dollars, customer service time, and your time to find new customers, test customer acquisition concepts, and create new subscribers. Now comes the hard part, how do you keep those customers as active subscribers? If you’re like a lot of companies, once they figure out acquisition methods, retention of those customers becomes more important.
We’ve got the customer, but how do we keep them?
If retention becomes the challenge that all direct-to-consumer retailers will face, how can your eCommerce platform help to improve the overall retention of your subscription customers?
Subscription sales are a growing and lucrative market, but companies diving in may encounter technical challenges that traditional platforms can’t address. Headless commerce architecture makes the subscription sales model more feasible than ever.