One of the wonderful things about attending a conference is the shared experience you have with colleagues and industry leaders. Making connections, building relationships and learning about the business – and how you can make yours better – is priceless. And then, of course, there’s the swag, giveaways and raffles.
One of the major topics of IRCE15 was social media and it was talked about on multiple levels. There was discussion about how to best leverage social media to engage consumers, build brand loyalty, provide excellent customer service on social channels, drive traffic and conversions and so on.
Whether in the lively exhibit hall or taking in an informative session, there was a lot of energy at IRCE15! It’s only fitting that the tech-savvy attendees channeled that energy into social media, sharing insights, photos and quotable moments on Twitter, Instagram and Facebook.
Looking back on the week, we wanted to highlight what was said, what was learned, and what work we have to do. We gathered some of our favorite tweets to help summarize what ICRE15 was all about. Let’s get to it.
Words to the Wise
From reddit’s Alexis Ohanian to Chris McCann from 1-800-Flowers, there were many high-energy, inspirational and informative speakers at IRCE15. These tweets acknowledge some of the best tips and tricks to take back to your business.
Keys to success in the age of social media:
"Marketers must prepare to meet consumer expectations across a nearly infinite set of journey permutations" #IRCE15— Perficient Consumer (@Perficient_CM) June 3, 2015
Today's consumer drives the conversation about how they purchase products and shop #PowerofPrecisionChat— Marsha Collier (@MarshaCollier) June 3, 2015
I love that more brands are saying NOT to remove negative feedback from social. Thank you for understanding the value of social! #IRCE15— Alicia Fiorletta (@AliciaFiorletta) June 4, 2015
Personalization across multiple channels was a recurring theme throughout the IRCE15:
Chris McCann from 1-800-Flowers kicked off Day 2 of IRCE15 talking about how to constantly innovate (and sometime fail!) to stay relevant with your customers:
Speakers provided plenty of advice on preparing for rapid change, big data and the future of ecommerce:
The IoT is a symptom of two bigger trends: consumers are hyperadopting and companies are engaging in digital disruption. #IRCE15— April Dahlquist (@MobileStrat360A) June 4, 2015
By the Numbers
Sometimes all it takes is a number to illuminate an issue or synthesize a trend. Check out these stats shared during the course of IRCE15:
Nugget from #IRCE15, 54% of millennials view smartphones as their primary shopping tool— Máire P. Walsh (@mairepwalsh) June 3, 2015
10% increase in conversions after interacting with UGC #IRCE15— meganouellet (@MeganOuellet) June 4, 2015
1% of consumer and grocery products are shipped online in North America. In 5 yrs, this will jump to 10%, says Supriya Chaudhry #IRCE15— Nona Tepper (@ntepper90) June 4, 2015
Notable & Quotable
Innovation, mobile and social media were the key topics of the week. Here are a selection of our favorite quotes from the conference.
"Mobile is exploding," Ali Wing, chief marketing officer at Maurices. #IRCE15— MobileStrategies360 (@MobileStrat360) June 3, 2015
Funny Business & Final Compliments
The focus was on business, but that doesn’t mean there wasn’t a little fun and games!
And, of course, there was bacon.
That’s a wrap from our end! We had a great time in Chicago at IRCE15 and hope it was a successful show for all the vendors and attendees. Did we miss anything? Let us know in the comments below or tweet us @getslatwall.