As CMO at Slatwall Commerce, Brad is responsible for building awareness of the Slatwall Commerce platform as well as working directly with agency partners, technology partners, and other services in the eCommerce ecosystem. Brad’s experience as an eCommerce manager and developer gives him a unique perspective on building and creating successful eCommerce operations.
Brad is also one of the partners in ten24 Digital Solutions, parent of Slatwall Commerce. After joining as a partner in 2010, Brad initially led the company's efforts in building front end user experiences, functional specifications, and prototypes. He also works closely with the client teams after a site launch to track performance, review analytics, and plan the next steps.
Prior to joining ten24, Brad was eCommerce Manager at Crabtree & Evelyn, LTD., responsible for managing the day-to-day operations and marketing as well as long term strategy, application and eCommerce platform management, and online marketing planning. During that time, crabtree-evelyn.com saw significant increases in traffic, revenue, profitability, and the launch of a new global eCommerce platform.
Brad began his career as a web producer at Synthenet Corporation. In this role, Brad's responsibilities included design integration, analytics management, and project storyboard/specification development.