Personalizing an eCommerce site experience has a big impact on customer satisfaction, conversion rate, and average order value.
Customer portals represent untapped potential in B2B sales, from account management to data collection to long-term customer loyalty.
In the B2B world, good customer service goes a long way, right? But what happens when you move digital, then customer-centricity has to translate through your eCommerce platform? Launching a B2B eCommerce storefront can be a long and painstaking process as it is, let alone trying to meet the demands of your ever-evolving customers. We’ve compiled a list of launch priorities from a B2B buyer’s perspective to help you get started.