An eCommerce retailer’s customer experience relies on bridging the company’s assets, platforms, and databases to create a frictionless shopping experience for every buyer.

From poor web design to misplaced faith in your mobile experience, these are some of the biggest culprits killing your eCommerce conversion rates. Read on to learn how to use your eCommerce platform to solve them.

Traditional website design can be a high-risk bet, often involving large up-front costs and time investment as well as unpredictable results. Once launched it’s forgotten, becoming so outdated that it’s time to start the process all over again. But there’s a much smarter approach for delivering results without the headaches.

Technology has changed many things in retail eCommerce, but what hasn’t changed is the importance of creating a frictionless shopping experience for all customers.

Slatwall Commerce recently sponsored and led a roundtable discussion at the B2B Online conference in Chicago, hosted by Worldwide Business Research! We had the opportunity to network with business leaders and marketing experts, while leading two roundtable sessions.

Payment processing used to be simple, but these days, customers have high expectations for their vendors across both the B2C and B2B spaces. In particular, B2B retailers face unique challenges in how they adapt their payment processing strategies to align with consumer demand.

Ultivue, a fast-growing Cambridge, Massachusetts-based startup operating in the digital pathology space needed a scalable CMS and eCommerce solution that would be able to keep up with the company as it grew, added products and matured. Using Slatwall Commerce, ten24 engineered and delivered an eCommerce solution that supports everything from Ultivue’s sales order and quotation management to product delivery.

A new order management system can be just the thing you need to sustain your growth, but any new integration needs to be approached with a well thought out plan.

The eCommerce shopping experience relies on a tight alignment between your messaging and your target audience. If you’re interested in pushing your eCommerce ROI to the next level, you’ll need to tailor your web experience to the unique characteristics of your market.

B2B shoppers take a focused approach to the purchasing process that requires a little more attention from service providers. With a longer sales cycle that heavily emphasizes information delivery, companies can improve their B2B outreach with a few simple changes to their website and eCommerce platform design.

Conventional web design logic tells us that a website needs to be refreshed every few years, but is this really the best approach? Rather than committing to a redesign that will take months to implement, why not take a more focused approach that improves your website slowly over time? This is growth-driven design—a dynamic design strategy that leverages subtle, data-backed changes to produce amazing website experiences.

Our ten24 team took part in the first test launch of Paerpay recently and had an amazing time, just check out the video!

Slatwall Commerce is a sponsor of the leading digital conference for manufacturers and distributors this spring in Chicago. 

Microsite architecture can be your secret weapon to higher conversion rates and higher-quality leads for your marketing funnel.

A well-thought-out eCommerce experience never ignores mobile customers, but critical features, layout and functionalities can unknowingly slip through the cracks to add to your cart abandon rate.