Ultivue: Flexible and Forward-Focused

Ultivue, a fast-growing Cambridge, Massachusetts-based startup operating in the digital pathology space needed a scalable CMS and eCommerce solution that would be able to keep up with the company as it grew, added products and matured. Using Slatwall Commerce, ten24 engineered and delivered an eCommerce solution that supports everything from Ultivue’s sales order and quotation management to product delivery.

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B2B vs B2C eCommerce: Key Differences

The eCommerce shopping experience relies on a tight alignment between your messaging and your target audience. If you’re interested in pushing your eCommerce ROI to the next level, you’ll need to tailor your web experience to the unique characteristics of your market.

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Addressing B2B Buyers Through eCommerce Design

B2B shoppers take a focused approach to the purchasing process that requires a little more attention from service providers. With a longer sales cycle that heavily emphasizes information delivery, companies can improve their B2B outreach with a few simple changes to their website and eCommerce platform design.

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Get an Edge with Growth-Driven Website Design

Conventional web design logic tells us that a website needs to be refreshed every few years, but is this really the best approach? Rather than committing to a redesign that will take months to implement, why not take a more focused approach that improves your website slowly over time? This is growth-driven design—a dynamic design strategy that leverages subtle, data-backed changes to produce amazing website experiences.

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Sotheby's Wine

Sotheby's has a long and distinguished history that stretches all the way back to 1744 – hundreds of years before the existence of the Internet. Find out how ten24 was able to utilize the flexibility in the Slatwall platform to bring this venerable company's wine business into the digital age.

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