Meet the Team: Danielle Shabo

  • Dec 14, 2017
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Q. How did you get started at ten24?

It’s a very interesting story, because I actually hired ten24 while at a previous job, so I had a working relationship with a lot of the team here. In a conversation with Dave, it came up that they were looking for a marketing person, so one thing led to another and here I am!

Q. What exactly is it that you do here?   

I am the Director of Marketing for ten24 and Slatwall Commerce. My main role here is to develop and oversee the implementation of our overall marketing strategy. It covers everything from digital strategy to events, tradeshows and PR.

Q. What about your job do you enjoy the most or find most fulfilling?

I feel most satisfied when I'm creating, learning and growing. I love that my job allows me to do all three - I have a great deal of creative freedom. There is no limit to what I can do in my particular position. There is also the social aspect - in marketing it's important to remember that you are ultimately appealing to another human being. I have always valued community and relationship building so I think it's a natural place for me. It's easy to get caught up in all of the technological advances in this world but at the end of the day I'm most excited about story-telling and the emotional connection between a brand and its customers.

Q. What have you found to be the best resource for work?

Resources for marketing are everywhere. I have a consistent stream of information that I get from various blogs, publications, and industry influencers. A couple off the top of my head would be HubSpot, Neil Patel's blog, Brian Solis... There are also a lot of tools available to help make my job easier, everything from automation to content creation to data & analytics. Dave recently signed us all up for LinkedIn Learning which is going to be big for me.

Q. How do you spend your free time?

My free time could be spent doing many different things, depending on the season, but I love to be outside. My favorite outdoor activities are running and biking. I have five different bikes, all for different terrains: road cycling, mountain biking...I was thrilled that it snowed recently because I was able to take my fat bike out for a ride! I also love to try new restaurants, bake and knit. I knit a lot of Christmas presents for my friends and family.    

Q. Is there a project you are most proud of?

I haven't been at ten24 for very long, only about 4 months. In my previous job, I played a big part in creating and launching the brand for this region's new tourism agency. That was quite a challenge because the organization itself happened almost overnight so things had to come together quickly. And then you are working with a very large group of stakeholders, all with very different opinions. So it came to a point where everyone was in agreement saying: “we love this!”; that was a very cool moment for me.

Q. Do you have any special tricks that help you to be more efficient?

As a creative person, I am constantly flooded with ideas. I’m always reading and researching and that can lead to getting trapped in a cycle of consumption. So I have to take the time to cut out distractions and do frequent “brain-dumps” so I can stay focused. Ideas are a dime-a-dozen, so it’s all about execution. I make sure I take breaks throughout the day to refresh and also to set deadlines for myself. Often by disrupting my regular routine and experiencing a change of scenery is when I end up doing my best work.

Q. What’s the most important thing for a person in your position?

Never stop learning. The marketing industry changes so rapidly because audiences are always changing. You have to be open-minded and always be aware of new developments. Access to information has never been so easy, you just have to look for it. My approach is to prioritize learning and creating and invest in personal development and growth.

Q. Coffee or Tea?

Coffee! I’m a huge coffee nerd. I even took a course on how to make espresso and foam milk. I want to learn how to roast my own coffee beans next.

Q. Favorite movie?

I don’t think I can say I have a favorite movie, but The Princess Bride is definitely up there. I can watch that movie over and over again.  

Q. Favorite snack from the kitchen?

The newest addition to our snack arsenal: the Kind peanut butter and chocolate bars.

Q. Favorite local lunch place?

deadhorse hill.  

Q. Nickname?

Shabotage!

Q. Favorite restaurant?

It would be tough for me pick a favorite one. There was Five Leaves when I lived in Brooklyn - consistently good food, service and atmosphere. And most recently in Paris, I discovered the joy that is Holybelly for crazy good brunch. I'm consistently drawn to places with great comfort food where you can chill with friends and it feels like you're home. 

Q. Dream vacation?

I just came back from one of them - Paris. I’ve been wanting to travel there for quite sometime now. But another big one would be Australia and New Zealand.  

Q. What’s the worst job you’ve ever had?

I’ve liked most of my jobs, but the only time I worked in the restaurant industry, it was for a restaurant in my hometown and the owner had personal problems that he would bring to work resulting in screaming fights in the kitchen. I quit about three months later and shortly after that I found out the restaurant’s building had burned down.

Q. Do you have any special secret talents?

I have been told by people that I have an uncanny knack for picking out flavors and scents for certain things, which I find very interesting because I don’t really think about it. I’m sure it has to do with the fact that I enjoy cooking and I’m also really into perfumery. I can usually recognize notes that others are not familiar with. I had a moment at a restaurant where the waiter proudly mentioned a secret ingredient in one of their dishes and I guessed it after my first bite, completely catching him off guard!


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