IRCE 2015 Day One Recap: A Focus on the Consumer, Mobile Device, and Innovation.

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What a rush, day one of IRCE 2015! 10,000+ attendees touched down in Chicago to learn more about e-commerce, retail strategies, vendor solutions, and how to improve their organizations business performance (and maybe enjoy a great week of weather and sights in the windy city).

With Day One of IRCE 2015 behind us, here is a look at some of our key takeaways from the first day of sessions and conversations on the floor and in social media circles.

It’s All About The Customer; First, Last, and Always

Alexis Ohanian, reddit’s co-founder and executive chairman, most certainly cemented this home in his special presentation Wednesday morning.

Via coverage on Internet Retailer:

“It’s a great time to be a consumer and great time to be a businessperson or brand—if you’re insanely focused on consumers. If you aren’t focused on the consumers, you probably aren’t having a great time.”

Regardless of whether you’re in the B2B, B2C, or some other B2 space, it is critical to understand that the power of information and choice is in the hands of the customer (or consumer or buyer).

Customers will flock to great products that prioritize their needs and wants.

And here is a great quote / tweet from Target.com President Jason Goldberger’s morning keynote (more on that in a bit):


You Better Be Thinking About Mobile

And if you weren’t prior to registering, IRCE’s mobile conference app should have provided a clue on one of the key focuses of discussion during the event.

Mobile device adoption played a critical role in discussions across session tracks. From Retail Chain Optimization to E-Marketing to C-Level Strategies, the focus on optimization for the mobile device and shifting consumer behavior was prevalent.

Retailers realize that a consumer interacting with a brand across channels and devices will often lead to a more valuable consumer. Here are two tweets highlighting this evolving understanding:

For Target.com

For RueLaLa

This is even more important when considering how the millennial generations purchasing power increases as well.  From the morning keynote, 98% of millennial customers shop digitally, and approximately 75% start on a mobile or tablet device.


Drive Innovation but Learn From Your Mistakes

Circling back to President Jason Goldberger’s morning keynote, it was refreshing to hear about the important lesson of learning from failure.  

Bottom-line, as technology continues to evolve and consumer demand puts more pressure for businesses to deliver a seamless and well-executed customer experience, we are going to fail once in a while as we innovate.

The key lies in learning from ones mistakes and testing, testing, testing.

Representatives from organizations like Gilt, RueLaLa, and Newell Rubbermaid, among others, shared their stories about everything from international market exploration to mobile marketing to making e-commerce a focus in the business.

If nothing else, these case studies provide assistance in the direction to take as your own business considers opportunities and innovation in mobile, e-commerce, and internationalization.


Your Turn

How did your day shape up at #IRCE15? Did we miss any key points or discussions? I’d love to read your perspective and feedback via comments below and stay tuned for our day two recap tomorrow!


About Guest Author Derek Edmond

Derek Edmond is Managing Partner of KoMarketing, a B2B online marketing agency focused on search, social media, and content marketing. Derek has over 12 years experience working in SEO and online marketing working with a range of clients across industry sectors.


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