Entering the world of eCommerce can be a daunting task for publishers. Whether you’re developing a new product, creating a platform or experimenting with different ways of selling content, there are a plethora of requirements to consider when establishing or updating your eCommerce platform.
One of the most challenging aspects of platform creation and implementation is figuring out how to retain a single, central view of a customer. Publishing eCommerce projects require many different moving parts, including tracking for multiple product types, customer service, technical support, and many other front-end, back-end, and communication requirements.
These responsibilities are doled out to content, marketing, engineering and customer service to tackle within their respective teams, creating siloed processes and data analysis. These segregated views of a single customer mean missed opportunities for cross-product sales, complete pictures of customer behavior, discounts and promotions for long-term users.
Instead of attempting to address opportunity gaps within your legacy system, why not start fresh with a list of requirements you'll need to maintain a central view of your customers? Check out our free requirements document to guide you through the process of exploring the possibilities of your publishing eCommerce platform.