Personalizing an eCommerce site experience has a big impact on customer satisfaction, conversion rate, and average order value.
Customer portals represent untapped potential in B2B sales, from account management to data collection to long-term customer loyalty.
In the B2B world, good customer service goes a long way, right? But what happens when you move digital, then customer-centricity has to translate through your eCommerce platform? Launching a B2B eCommerce storefront can be a long and painstaking process as it is, let alone trying to meet the demands of your ever-evolving customers. We’ve compiled a list of launch priorities from a B2B buyer’s perspective to help you get started.
B2B eCommerce expectations are evolving, and B2B vendors need to ensure that their eCommerce platforms are equipped to handle these changing customer demands.
eCommerce customers love the convenience of mobile shopping—but are retailers equipped to provide the type of mobile experiences their customers want?
Headless commerce is a growing method of customer experience delivery that offers significant marketing advantages over traditional approaches.
Headless eCommerce has received a lot of attention over the past few years, but are the benefits all they’re cracked up to be? We discuss the 10 biggest advantages that headless infrastructure provides over traditional eCommerce approaches.
When you have an exciting eCommerce platform launch on the way, it’s easy to lose sight of how new integrations may disrupt your existing marketing goals.
How can a business structure its website to appeal to picky B2B buyers? As with all aspects of website design, the answer comes back to the UX. Companies hoping to win the business of B2B shoppers need to make sure their eCommerce experience is cultivated to promote information delivery, simplicity, and efficiency.
Technology has changed many things in retail eCommerce, but what hasn’t changed is the importance of creating a frictionless shopping experience for all customers.