B2B eCommerce expectations are evolving, and B2B vendors need to ensure that their eCommerce platforms are equipped to handle these changing customer demands.
eCommerce customers love the convenience of mobile shopping—but are retailers equipped to provide the type of mobile experiences their customers want?
When you have an exciting eCommerce platform launch on the way, it’s easy to lose sight of how new integrations may disrupt your existing marketing goals.
How can a business structure its website to appeal to picky B2B buyers? As with all aspects of website design, the answer comes back to the UX. Companies hoping to win the business of B2B shoppers need to make sure their eCommerce experience is cultivated to promote information delivery, simplicity, and efficiency.
Technology has changed many things in retail eCommerce, but what hasn’t changed is the importance of creating a frictionless shopping experience for all customers.