With limited investment budgets, B2B sellers need to be careful about which solutions they invest in. How can you be sure your commerce solutions generate an ROI for your trouble? In our view, companies can create alignment between their budgets and goals by honing in on 5 specific B2B eCommerce priorities.
eCommerce is moving fast. Yesterday’s innovative strategies are today’s best practices, and many companies are having a hard time keeping up. Headless commerce platforms offer a new way to structure your commerce experiences; one that’s flexible, adaptable, and perfectly capable of growing alongside your enterprise. Let’s look at headless in more detail and how it can help future-proof your company’s digital presence.
With B2B businesses typically being more traditional in their approach to harnessing digital technology, their content offering has been limited. But content can play a much bigger role in B2B commerce, making a huge difference in the customer experience.
Subscription models in B2C businesses have been shown to be highly successful. B2B businesses also stand to profit off of subscription models in much the same way their B2C counterparts do. These models stand to boost revenue by making the ordering process simpler for your business and your business clients. Additionally, building a subscription model can be made easier by working with eCommerce experts like Slatwall to design and implement a subscription solution that best fits your business.
The final mistake in our series is failing to plan for post-launch business strategy and tactics. Learn how to tap into the full capabilities of your commerce platform to keep up with customer expectations and unlock the true potential of your eCommerce storefront.
We've joined our partner, Amplience, to explore how B2B businesses can look to transform their approach through better content and commerce experiences, including real use cases and examples. The first in the series takes a look at how B2B businesses have gotten to this point and why digital adoption is now a must.
Post-launch upkeep and maintenance on your digital storefront after it goes live are critical for B2B eCommerce success. Don’t fall victim to mistake number five in our series of common B2B eCommerce missteps and pitfalls - failing to maintain your store after launch.
Slatwall Commerce announces new improvements and enhancements to its Slatwall Commerce for WordPress plugin and starter kit with this latest release.
The next article in our series of B2B eCommerce mistakes talks about undervaluing your product offering. Quality over quantity is key here - learn how the right eCommerce platform can help you improve product value and build an optimized product catalog.
B2B shopping has, traditionally, been slower to change than B2C. But don’t let this trend fool you. B2B buyers are embracing digital ordering like never before, and retailers need to ensure they’re providing the type of first-rate eCommerce experience that these savvy shoppers expect.