The 7 Keys eBook covers these important steps:

 

The Planning Framework

Your planning framework is the first key to eCommerce success, whether you’re selling a service, an event, subscriptions, access to online content, merchandise, or a combination of these items.

Marketing Objectives

Addressing and identifying your organization's short- and long-term marketing goals is an important step in the eCommerce project planning process.

Operational Objectives

These specific and measurable short term goals will help you achieve your long term goals and improve budgeting.

Internal Resources and Vendors

Learn about devoting the right people and resources you’ll need to fulfill both project-related and ongoing objectives.

Timeline and Budgeting

Learn about defining critical timeline milestones, managing upfront costs and financing, contingency planning and more.

Implementation and Post-Launch

Understand the typical implementation process, dealing with "unknown unknowns", and what happens after you've successfully launched an eCommerce project.

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