The 7 Keys eBook covers these important steps:
The Planning Framework
Your planning framework is the first key to eCommerce success, whether you’re selling a service, an event, subscriptions, access to online content, merchandise, or a combination of these items.
Addressing and identifying your organization's short- and long-term marketing goals is an important step in the eCommerce project planning process.
These specific and measurable short term goals will help you achieve your long term goals and improve budgeting.
Internal Resources and Vendors
Learn about devoting the right people and resources you’ll need to fulfill both project-related and ongoing objectives.