What is headless commerce and why is it changing how marketing teams and businesses are building their storefronts online?

Building an online store used to mean either the eCommerce platform handled everything from content to storefront, or using your content platform and plugging in an eCommerce functionality and hoping it would do everything you needed it to. 

Unfortunately, both of these approaches meant asking one system to handle two very different functions. Typically, the system will handle one part really well with the second being a challenge. 

Anyone who uses an eCommerce platform to manage content and storefront will quickly find that designs are restrictive, content functionality is limited, and connections to the website content are non-existent. The team who elects to use an eCommerce plugin on top of their existing content management system (CMS) may discover that the plugin is seriously lacking in capability, functionality and requires additional plugins for even the most basic of tools.

At the end of the day, both options are asking a system to do something it wasn’t designed to do. Headless commerce takes the opposite approach - the priority focused on finding the systems that are the best fit for your business need and not making compromises. With modern web technology built on top of API architecture, making the connection between the two systems is as easy as ever.

2

The Evolution of the eCommerce Experience

With headless commerce earning so much attention recently, it’s worthwhile to take a look at the historical trends and changing customer expectations that brought us to this point.

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When Is Headless eCommerce the Right Fit?

Headless commerce is flexible by nature, but some companies are more suited for it than others. In this chapter, we review a few characteristics that may determine whether or not a headless option is right for your business.

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How Is Headless Built?

Learn about the more technical aspects of headless commerce architecture and how specific commerce elements perform.

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Approaches to Running Headless eCommerce

There are three leading headless frameworks and each provides a distinct set of advantages depending on your technical capabilities and future growth plans.

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Where Else Can Headless eCommerce Benefit My Business?

You might think of headless eCommerce solely in terms of pushing more products, but these are only the beginning of the benefits you’ll find from a headless integration—even if you aren’t using it to sell directly.

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Future-Proofing with Headless Commerce

The ability of headless commerce to quickly adapt to new technologies and enable businesses to roll out innovative customer experiences provides a huge advantage in highly competitive markets. 

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Choosing an eCommerce Platform

Depending on your business, there are specific considerations that are critical to review and doing so will help you choose an integration that fits well with your model.

11

Starting a Headless Implementation

The two major considerations in the final stages of implementation are the scope of your project and the partner you choose to navigate the process with.

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