“Cyber Monday” has come to be known as one of the most profitable days of the year for retailers, even besting the notorious “Black Friday.” eCommerce retailers can be sure that this day will contribute to their bottom line like no other day of the year.
In eCommerce, conversion rates are critical. Sales are the reason for your business’ existence. If you find that your conversion rates are low, or that they have plateaued, you are going to need to improve your situation. Keep reading for some of the most important ways you can improve your conversion rate.