Meet the Team: David Crouch

  • May 27, 2016
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Q.  Let's start off with an easy one, what do you do here? 

I am the supply officer. I go to BJS and get caffeine and snacks. 

Q.  Is that all you do here?

According to my kids it is ;)  I am a Jack of all trades but master of none.  But seriously, I lead the overall direction of the company and do a bit of human resources, sales, marketing, project management, and finance.  More like lots of everything.  

Q.  There are a zillion tech companies out there, Why did you decide to start a new one?

I wanted to start my own business and this is what I knew.  I knew I could sell it.  I had the background and the contacts.  I also knew there were a lot of bad companies out there trying to deliver development services and I could do it better. 

Q.  How old were you when you knew that you wanted to spend all day every day with a bunch of developers?

Who says I want to spend all day, everyday with a bunch of developers? They are a necessary evil ;)  I had a really good experience working with the developers at my previous web development company, including my partners Brad and Sumit.  At the end of the day, I know this business very well and I can sell it and developers are the guys that can deliver it.  They are really smart people, and I enjoy working with them!  

Q.  What do you enjoy most about working with the Slatwall team?

That they are a group of really smart people and it doesn’t require me to manage every minute of their day.  They know what needs to be done and they do a great job managing day-to-day projects.  I don’t want to worry about that part of the business: how things are being built and who's building it and are they meeting deadlines.  And I don’t have to because they do it really well. 

Q.  Who is your favorite client?

It’s different because I don’t work with them as directly as I used to.  The ones who are completely honest and upfront when we deal with them, those are the clients I enjoy the most.  I’ve have a lot of those over the years.  No nonsense, just say it as it is. 

Q.  Isn’t your father a client, aren’t you worried he’s going to be upset when he sees you didn’t say him?

No.  Absolutely not, he would care less.  I worked with my dad for a couple of years, and I don’t know that I would say he was my favorite employer either.  He is, however, my favorite dad, my kid’s favorite grandfather and someone I respect tremendously!

Q.  What is the most challenging part about being a boss? 

Knowing that everybody’s paycheck and everything else that means is on your lap.  Their paying a mortgage and putting food on the table is relying on the company being successful.  

Q.  Where do you see the eCommerce industry moving, what trends?

There are two trends that bode well for us as we develop our Slatwall Commerce platform. The first is selling multiple types of products.  Many businesses are looking for new ways to generate revenue beyond selling just physical goods, and expanding into subscription services, events, digital products, IoT, etc.  The second is selling products through multiple channels, online, retail, pop-up stores, channels, direct sales, distributors, trade shows, etc.  Both of these trends create new technical challenges that traditional eCommerce platforms struggle with but Slatwall is uniquely positioned to solve.

Q.  If you could go back and do one thing over again, what would it be?

I would have started the company earlier. 

Q.  What’s the worst thing that you had to do for work before starting this company?

Worst thing was probably working at an assembly line at a bicycle lock manufacturing company.  

Q.  How do you spend your free time?

With my wife and kids.  Going to Basketball games and Crew races.

Q.  Do you have a favorite band or musical artist?

Airborne Toxic Event is probably my favorite band right now,  although U2 over the course of my life is probably my favorite band.

Q.  A lot of people on the Slatwall team have nicknames, what is yours?

The only thing I’ve ever heard is Bossman from Kevin.  Although I’m sure there are others I have never heard. 

Q.  Dream vacation, where would you go?

New Zealand. 

Q.  Favorite website to kill time?

Blog on ESPN site, Hot Clicks.  Just a bunch of random sports stuff. 

Q.  What was the last conference you attended?

Subscription Accelerator by Subscription Insider, NYC

Q.  Do you have any special secret talents?

I don’t know if it’s a secret but I can juggle a soccer ball.

Q.  Coke or Pepsi?

Coke with Jack. 

Q.  Marvel or DC Comics?

Is that question a joke?


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