At the core of Slatwall is a powerful data filtering tool that allows you to define lists of anything. These ‘Collections’ of data can be used to segment things like your accounts, products, and orders. Once a collection has been defined it becomes a dynamic list that can be used for display on the website, triggered for export, used in promotion management, or multiple other functions.
With ‘Collections’ Slatwall allows you to define exactly the pieces of information you want users and administrators to view. Arrange the columns in any order and define how you’d like that data to be searched and sorted.
The lists of data that you create can either be dynamic or static. That means that once you’ve defined your criteria the list will adapt to the ever changing state of your data.
Segmenting your customers is an important aspect of any marketing strategy. When integrating with Marketing Automation tools, your audience & persona segments can be easily kept in sync based on dynamic criteria like order history.